Key to optimum usability is consistency. As we navigate any unknown territory, we want landmarks, familiar signs, and a sense of where “home base” can be found. Consistency in look-and-feel gives website users a sense of security that they are in the right place, on the path to finding the right information.
Consistency in design (including fonts, colors, layout, graphic elements) is critical, as is consistency in the behavior of website elements. The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.
Each of the thousands of public and intranet web pages designed and developed by M3iworks reflects a consistency and common theme throughout the site, based on solid design principles, and a keen focus on usability.